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Latest News: 2009

February 15, 2009 – FORTA® Participates in CC Field Test Project

FORTA-FERRO® macrosynthetic fiber was selected for use on the much-heralded floor-study project in Chicago, IL, that is being sponsored and directed by CONCRETE CONSTRUCTION magazine. The two primary project objectives are to study ways to reduce curling in warehouse floors and measure the rate of moisture loss after placement. FORTA® delivered over 3,200 lbs. of the 2-1/4" long FORTA-FERRO® macro fiber that was used at dosages of 3 lbs. and 7.5 lbs./cu. yd. in various portions of the 60,000 square foot floor slab. One of the most watched aspects will be an 11,000 square foot area where normal joint-spacing was extended three times the norm by using 0.5% by volume (7.5 lbs./cu. yd.) of the FORTA-FERRO® reinforcement. For additional details and progress articles on the project, visit www.concreteconstruction.net and click on CC Field Test.

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Previous News:

FORTA Corporation has introduced FORTA® GREEN-NET®, a fibrillated (net-shaped) synthetic fiber made from 100% recycled polypropylene, used to control shrinkage and temperature-related cracking in a wide variety of slab-on-ground applications. The use of FORTA® GREEN-NET® fiber adds to the recycled content of the concrete, and helps raise the eco-friendly aspect of any green-building project. FORTA® GREEN-NET® was used on a U. S. Department of Energy demonstration project in Dallas, TX, as part of the “Building America” program. For more information on the project or the FORTA® GREEN-NET® product, contact your local FORTA® representative.

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FORTA Corporation recently completed their three-day national sales meeting in Pittsburgh, PA, bringing together territory representatives and managers from all over the country. In addition to sessions introducing our new products and technology, programs to assist field sales efforts and presentations played a large role during the week. A meeting highlight was a dynamic presentation by FORTA®-partner Dr. Rich Szecsy of Lattimore Materials Company, McKinney, Texas, to help the FORTA® team gain better perspective of fiber value in the eyes of a ready-mix concrete producer. Also included were sessions providing updates regarding new regional warehouse capabilities as well as current plans for production capacities and plant enlargement.

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The 2008 FORTA® annual sales award winners were announced January 14, 2009, at the company awards banquet at the Holiday Inn-Airport in Pittsburgh, PA:

Kaylor Sales Support Award: Glenda Seybert, Administrative Assistant.

In Appreciation: Jerry Kishbaugh, Controller, on his retirement after 33 years of service.

Certificate of Appreciation: Jim Bransfield, Florida Representative, for national account service.

Rookie of the Year: George Sadowski, Arizona/New Mexico Territory Manager.

Improvement Award: Lewie Blake, Colorado Representative.

U. S. Project of the Year: Bill Coursen, Northeast Ohio/Northwest Pennsylvania Territory Manager.

Sales Representative of the Year: Bill Coursen, Northeast Ohio/Northwest Pennsylvania Territory Manager.

In addition, both Tom Baggett and Bill Coursen advanced a level in the FORTA® Diamond Council Program, and George Sadowski was awarded his FORTA® gold ring for achieving the entry level in the Diamond program.

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FORTA® sponsored a two-hour question-and-answer session during the World of Concrete show in Las Vegas with renowned concrete floor expert Jerry Holland of Structural Services Inc. Attendees had the opportunity to discuss Jerry's investigations and experiences regarding the use of high-volume macro-synthetic fibers, including cutting-edge technology involving the dramatic reductions in observed slab curling and the considerable extension of conventional joint-spacing. The "Talk with Jerry" event was held on Wednesday, February 4, 2009 from 2:00 to 4:00 p.m. in Conference Rooms 2 & 3 at the Hilton Hotel Convention Center.

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